Day 10: Build A Site That Gets The Click! - Part I
Rome was NOT built in a day!
Yes, finally! We’re ready to start building!
Let’s just take a look back at what we’ve done…
- examined PREselling and its effect on Conversion Rates (DAY 1-2)
- identified a potential niche concept (DAY 3)
- brainstormed a list of profitable keywords (DAY 4-5)
- researched quality affiliate programs and other income streams (DAY 6-7).
- chosen a domain name that reflects your VPP (DAY 8-9).
Impressive work! You truly do have a rock-solid foundation to build upon.
During DAY 10, you will create a structure for your site. This is where you start the C -> T -> P -> M snowball rolling by writing content designed to “get the click!” Let the construction begin!
Goal-of-the-DAY... Build a home page, and one TIER 2 Keyword-Focused Content Page.
Don’t know HTML? Intimidated by FTP and other Web technologies? Relax.
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http://buildit.sitesell.com/main/home.html#NEWFEATURES
6.1. Follow the Winning Formula
Showtime! Like any great show, whether it’s baseball, or the theatre, or the Olympics, a successful outcome is all about preparation. And boy, have you prepared!
And all that preparation has convinced you that your show should be... WORLDSBEST-FashionFactory-outlet-stores.com
Yes! What started out as “fashion” has turned into a site about fashion factory outlet stores. After all, you yourself love buying clothes and shoes at a great price. Oh the thrill of stopping by a new freeway-side outlet mall and finding beautiful, cheap buys at a Tommy Hilfiger outlet!
Now it’s time to build income through content (i.e., to build a site that “gets the click.”) Since I’m still in “2-line-summary mode,” let’s boil down the essence of “building income through content”...
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Deliver valuable content to your readers...
AND tasty content to your spiders.
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Your site must be a WIN-WIN-WIN-WIN proposition for four parties...
1) your visitor
2) the Search Engines
3) your merchants, and...
4) YOU!
Let’s look at each WIN...
6.1.1. Your Visitor Wins
Your visitor must get what she is looking for -- outstanding information. OVERdeliver with original, high-value info. If you don’t do this, she simply clicks the BACK button to the Search Engine and says... “Next!”
6.1.2. The Search Engines Win
The Search Engines are in business. Their product is the quality of their search results. Help them make their product better, and they’ll love you.
Search Engines use computer programs called spiders to go out and bring your site back to its home (i.e., the Search Engine’s database). Then when someone looks up, let’s say “factory outlet stores,” another program decides whether your site or a site with a similar theme is more relevant.
You must honestly convince each Search Engine that you are the most relevant (at least in the Top 20 search results, preferably in the Top 10) for the keywords that you target. Trick the engine and your success won’t last long. When the Search Engine discovers your game, it will ban you.
Why? Tricks hurt a Search Engine’s product instead of helping it.
Help the searcher -- your potential visitor and your merchant’s potential customer. Solve her problem or her quest. Satisfy the whole reason why she is doing the search.
Do this and you add value to the Search Engine’s product.
6.1.3. Your Merchants Win
Your merchants want sales. As we have seen, the best way to deliver that is through outstanding content that gains your visitor’s confidence and increases your credibility. Then use “in-context” text links to refer/recommend/direct those visitors to places that you believe will deliver great value.
6.1.4. You Win
YOU must win, too, of course. How?
Ah, that’s the easiest part. If you get the first three WINS right, you will succeed.
Think about it...
OVERdelivery to your visitor ensures repeat visits, confidence and ongoing sales.
The Search Engines will never ban you. And, as you become a superaffiliate, your merchants will pay you more and more, perhaps even giving you special bonuses and deals!
I call the road to your WIN this special name...
6.1.5. FIND-CLICK-CLICK-CLICK-KACHING
Follow the sign-posts along this winning road…
1) FIND -- Your potential visitor must find you in the Top 10 (no worse than top 20) of the search results for your keyword. If your potential customer does not find you on the first or second page of the Search Engine’s search for your keyword, well, you simply don’t exist for that word.
Game over.
2) CLICK -- Your potential visitor must read the Title and Description that the engine uses in the search results, and must find them sufficiently compelling to click to your site. If your Title and Description are boring or tacky, your potential visitor will probably not click to your KFCP (Keyword-Focused Content Page).
Game over.
3) CLICK -- Your visitor finds high-value content, learns to trust you as someone honest who delivers, and so follows your recommendations... CLICK again! If your page delivers poor, low-value info (or even worse, a sales pitch), you still get the click... on the Back Button to the Search Engine’s results page.
“Who’s next?”
Game over.
4) CLICK-kaCHING -- Finally, your visitor arrives at your merchant in a “feeling smart about myself” and open-to-buy mood, ready to click that buy button!
Did I just hear a cash register?... kaCHING!
Ahhh... if you get the FIND-CLICK-CLICK right, that last CLICK-kaCHING is almost in the bag!
FIND-CLICK-CLICK-CLICK-kaCHING...
To accomplish that, all you have to do is...
Get the first three WINS right. The fourth WIN, your WIN, must follow automatically. And all you have to do to nail down those first three WINS is...
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Deliver valuable content to your readers...
AND tasty content to your spiders.
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OK. Let’s start with the physical layout of your new site...
6.2. Think “Pyramid” For Your Site
Your Theme-Based Content Site is made of a home page that gives the “what's in it for me” about your site. It elaborates on the VPP (Valuable PREselling Proposition) and delivers the major benefit statements (more on contentbuilding in the next section).
Think of your site as a pyramid…
6.2.1. The Structure of Your Site As A Pyramid
The home page crowns the pinnacle. It’s a Keyword-Focused Content Page (KFCP) that focuses on your Site Concept keyword. Your home page should never link out of your site -- it’s too early. (The only possible exception would be for Google ads.)
Its job instead is to link to 5-15 KFCPs that you expect to be most profitable. It must get the click to at least one of these pages. This is important for two reasons...
1) Your visitor hits a “money page” -- Your HIGHEST-PROFITABILITY Keyword- Focused Content Pages weave “in-context” text links to your merchantpartners while OVERdelivering great content. This is how you make your income, so you want to lead your visitors to your highest potential pages ASAP.
2) Your spider-buddy follows the links and indexes (i.e., brings back to the Search Engine’s database) your most important pages first, and most reliably… the deeper a spider has to go, the more likely it is that he misses and fails to bring your bacon back to his database home.
So we want to structure the site so that the HIGHEST PROFITABILITY pages have the best chance of being dragged back to all those spiders’ homes.
These 5-15 pages are called TIER 2 pages because they are on the second TIER below the home page.
Each TIER 2 page should…
• focus on a keyword that has a high PROFITABLITY score
• fit with your best monetization opportunities
• be a good “hub” page, working well as both a good link from the home page, as well as naturally linking to several TIER 3 pages. (TIER 3 pages are related but are more specific in nature. They are often a subset of a TIER 2 page.)
Time to use all that research…
Review your MASTER KEYWORD LIST and select your seven best keywords. (Select on the basis of profitability and fit.) You will link your home page to these seven, both within the body copy, as you outline what the site is all about, and from within a text or graphic navigation bar (navbar).
Each TIER 3 page should relate to the TIER 2 page that links to it. For example, let’s say that “outlet malls” is one of the most profitable keywords that your research has found. What do you do?
Create a TIER 2 Page (“outlet-malls.html”) called...
“Top Factory Outlet Malls Where You Can Shop Via The Net”
This page links to TIER 3 pages...
• a page that ranks the top shoe outlets that allow you to shop via the Web
• another that rates the top clothing outlets
• another to the best fur discount malls, clothing outlets, Nike outlets, etc.
Here’s a key point about TIER 3...
Your main TIER 3 keyword might not be so profitable. There is not much
DEMAND for “fur discount malls.” But that does not mean that your “best fur discount mall” page has to suffer. Find a stronger, more in DEMAND, related keyword.
For example, I would focus on “fur coat” (use your DEMAND window to verify, of course). Offer great content about fur coats… and then lead into the best places to get great bargains on these expensive items.
The formula is the same... OVERdeliver great content. Then “get the click” to your merchant partners.
FIND-CLICK-CLICK-CLICK-kaCHING!
So, your TIER 1 home page links to 7 TIER 2 pages (not more, because your NavBar starts looking pretty congested). And your TIER 2 pages each link to 5-10 TIER 3 pages.
This clean, 3-TIER approach yields an easy, navigable site... for both your visitor and your spiders. Spiders always come in through the front door, as long as you submit the home page to them. (More on SE submission later). From there, you’ve left a nice trail to follow so they can easily index the rest of your pages.
Humans, however...
They may find any page, TIER 1, 2, or 3, via the engines. So each TIER 3 page should provide a link back to its related TIER 2 page. And the same goes for TIER 2 to TIER 1 pages. Otherwise, keep internal linking only to what’s really necessary and relevant.
Remember that your real goal is for your visitor to click to your merchants or your other income-generating source.
After 3 TIERS and 50-70 pages, it gets tougher to get pages indexed. By this time, however, you should pretty much own this little niche. And your time will yield greater returns if you set up your next niche site. For example...
WORLDSBEST-ElectronicFactory-outlet-stores.com
As the spiders gather up your TIER 1, 2, and 3 pages, the computer programs that analyze them are getting smarter and smarter... and theme-focused. What does that mean to you?...
1) They’ll analyze all your pages in their databases and decide upon the overall theme of your site. So none of your pages should be off-theme, or you’ll confuse the spiders. If you have a great idea for a HIGHLY PROFITABLE
Keyword-Focused Content Page that is off-theme, save it for your next niche.
2) Have you already created a bunch of “gateway pages” by simply duplicating one of your pages and then replacing one keyword with a different one? Search Engines look across all your site pages and penalize duplication. Ditch the tricks.
Seek to please.
So much for the structure of your site. Now let’s fill that structure with content that accomplishes our critical two goals…
****************************************************
Deliver valuable content to your readers...
AND tasty content to your spiders.
****************************************************
6.2.2. The Content of Your Site As A Pyramid
Your home page introduces your theme and your Valuable PREselling Proposition. It answers the “what’s in it for me” question that a visitor is probably asking herself about your site. It can make or break that important “first impression” of your business.
Focus on your Concept Keyword. Always, always, always remember you have two audiences -- your visitor and your spider. There’s no point in creating a fantastic home page that no one will find.
As you write each Web page, use a specific keyword slightly more than your high school English teacher taught you as “good English.” This is the keyword that you want the Search Engines to rank highly. We’ll refer to this as a Specific Keyword from now on.
OK, back to our home page. For your home page, the Specific Keyword is your Concept Keyword... “factory outlet stores” in our example. That does not mean that you should start like this example...
“Welcome to WORLDSBEST-FashionFactory-outlet-stores.com, your home for news and information about fashion outlets.
I have spent a lot of time researching and will now share all the best information right here.”
No-o-o-o-o-o...
Keep it fun, bright, intriguing! Bring out the appropriate emotions for whatever your topic happens to be. For example...
“Ever been on the road, far from home, what do you see?...
A mall jammed with fashion outlet stores!
Clothes outlets by the dozens. Shoe discount stores. Tommy Hilfiger. Polo. Other big names, and some intriguing ones you’ve never seen
before...
Nirvana, right? The pulse quickens in anticipation. The wallet tingles in fright!
Is that you? If so, welcome! You may be reading this at home, but you’re on the road...
a cyber-road to Outlet Heaven.”
Yes, you can write like that. Really, it’s a snap since you have lived this stuff.
First, just feel the emotions that you feel. What are they? How do you feel?
When do you feel them? You know this, right? Now put yourself into the skin of your reader. Put those emotions into your page.
From here on in, you’ll deliver the benefits of your site. As you do this, you continue to work in your Specific Keywords (and, to a lesser degree, your General Keywords) everywhere and often... but not too often.
To be continued…
Relevant Posts:
Achieve Financial Freedom Thru Affiliate Masters Course
Achieve Financial Freedom Thru Affiliate Masters Course - Day 1
Achieve Financial Freedom Thru Affiliate Masters Course - Day 2
Achieve Financial Freedom Thru Affiliate Masters Course – Day 3
Achieve Financial Freedom Thru Affiliate Masters Course – Day 4
Achieve Financial Freedom Thru Affiliate Masters Course – Day 5
Achieve Financial Freedom Thru Affiliate Masters Course – Day 6
Achieve Financial Freedom Thru Affiliate Masters Course – Day 7
Achieve Financial Freedom Thru Affiliate Masters Course – Day 8
Achieve Financial Freedom Thru Affiliate Masters Course – Day 9
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