DAY 5: Develop High-Profitability Topics – Part II
Reminder:
Goal-of-the-DAY: Use the SUPPLY and DEMAND WINDOWS to build a MASTER KEYWORD LIST, fully researched, of 5 HIGH-PROFITABILITY KEYWORDS for each of the 3 Site Concepts (brainstormed in DAY 3).
With this goal in mind...
Let’s continue the topic of Developing High Profitability – Part II
Let’s see where we are at…
We started with a basic “Concept Keyword” like “fashion.” All the brainstorming and pruning revolved around that word.
Let’s BREAKOUT (i.e., widen the field) a bit. What we need is a good sharp knock on the side of the head, so that we can come up with keywords that are related to “fashion” but don’t contain the word “fashion.”
To develop related keywords for your special Concept Keyword (“fashion” in this case), use the one and only Search It!.
Search It! > Brainstorming (STEP 1) > Google AdWords Keyword Tool (STEP 2) > fashion (STEP 3)…
This search is great for finding words related to your Concept Keyword that do not necessarily have “fashion” in them.
You can then use those new keywords to brainstorm and prune some more keywords in your DEMAND and SUPPLY WINDOWS. And that means more potential HIGH-PROFITABILITY topics for pages on your fashion-oriented site!
One special note about our BREAKOUT Brainstormer. Don’t reject words outright. Ask yourself… “How does this fit in with my target market?” You might be surprised! It’s an amazing idea sparker.
Ready? Let’s see a small sampling of the results:
jennifer lopez clothing
damenmode
sabotage
dresses
shoes
mall
bedding
bags
rugs
handbags
boxfresh
clothing
clothes
dress
wear
makeup
gucci
fashions
vogue
60’s
couture
outfits
Use these words in two ways...
1) Use the ones that fit your Site Concept “as is” to create more Keyword-Focused Content Pages, (ex., a Web page about “Jennifer Lopez clothing” or “Gucci”). Add these to your MASTER KEYWORD LIST and complete the DEMAND, SUPPLY, SUPPLY SITES, POSSIBLE PARTNERS, and IDEAS for CONTENT columns for each one.
Or a bigger idea...
2) Extract “General Keywords,” like “couture” and “clothing” and “mall.” Feed these fashion-related “concept-level” words back into your DEMAND and SUPPLY WINDOWS to brainstorm and prune a whole new series of HIGH-PROFITABILITY keywords.
Add these to your MASTER KEYWORD LIST, too. (Or start a new MASTER KEYWORD LIST for any “concept-level” keyword that is different and strong enough to stand as a separate site.)
For example, “mall” generates:
88,131 shopping mall
38,595 online mall
23,756 outlet mall
7,438 online shopping mall
So “fashion shopping mall” would be an excellent topic to include (especially since it includes “fashion shopping” and “shopping mall” within it for a total of 88,840 requests!).
You can keep right on BREAKING OUT in WINDOW #3, then brainstorming in WINDOW #1 (DEMAND) and pruning after doing research in WINDOW #2 (SUPPLY). You will really come up with original, non-obvious keywords and affiliate programs that are right for your target market and that are part of major new directions related to fashion, but that don’t contain the word “fashion.”
You may even discover a concept that is so strong that you decide to adjust your first concept, or even replace it with this new one!
~~~
OK, let’s get out of the three windows for a moment. They have focused on the “KEYWORD END” of brainstorming...
KEYWORD END.............………………..CUSTOMER END
Now let’s look at the CUSTOMER END. Get into your visitor’s shoes.
Answer these questions:
Q -- Who is she?
Q -- What is she trying to do?
Q -- What other stuff does she look for?
For this discussion, we’ll use the pricing example that we already explored briefly. Why not a fashion term?
I know nothing about fashion. Up to now, you’ve learned techniques that anyone can use for any topic. But, for this part, you do need to know your customer and your concept.
My concept is to create a site that is all about pricing. It’s something that I know a lot about and enjoy. I’ve done my prep actions. I am already an affiliate of SiteSell because Make Your Price Sell! (MYPS!) is a perfect fit for my concept.
I’ll also provide links to good pricing books at an online bookstore as well as other related vendors. (Specific details on how to choose affiliate programs appear that will be posted soon).
Let’s assume that I’ve “three-windowed” my Concept Keyword, “pricing,” to death. Now I want to approach things from the CUSTOMER END. This empowers me to come up with keywords that go way beyond the KEYWORD END.
And that’s where the money is. Your site has two visitors that you must please… the Search Engines’ spiders and your human surfers.
First, let’s answer the “visitor questions” that we posed earlier...
Q -- Who is she?
A -- Writers, software companies, or manufacturers in any industry you can imagine. I’ll come up with a lot more answers and then figure out how to reach each one. I’ll be specific and break them down into niche segments. What do they do? What kinds of things would they search for at a Search Engine that is related to their occupations?
Q -- What is she trying to do?
A -- She is looking to sell her products or information and has no idea of whatshe should charge for her product. As an affiliate of SiteSell, I know that MYPS! can help her... she just doesn’t know it yet.
So, yes, I’ve worked on obvious words like “pricing” and “pricing software” and “pricing” together with her industry, and so forth. And I’ve figured out every way that she could possibly search for that information (ex., “setting a price,” “how to price”) and I’ve even run those through WINDOWS #1 and #2!
But now for the million dollar question...
Q -- What other stuff, besides pricing, does she look for?
A -- She'll look for anything that is related to her business. I have to figure out what problem a member of my target market is trying to solve when she does a search.
I’ll trace her steps as she develops her product, writes her site, builds traffic, takes orders and ships product. I’ll intercept her with my message. What words would she look for? My site must solve that problem.
~~~
An example... what’s a common issue for people selling products on the Net? “Fulfillment,” just to name one.
“Taking orders,” “shipping,” “product development,” “market research,” “feasibility studies,” “writing sales copy,” “credit card processing,” “shipping,” to name just a few others.
There are so many starting points that the head spins.
People looking up terms like the ones above will also have a need to price products more effectively. They qualify themselves as serious business people with serious needs. Exactly the right kind of people for MYPS!.
So I’ll intercept them when they search for, let’s say, fulfillment-related topics, provide them with great content about fulfillment, and then also introduce them to the concept of pricing. I’ve added a whole new major direction -- and income stream -- to my site simply by thinking about my target’s other needs.
~~~
To show you how this can grow quickly, let’s continue my “new direction for pricing” example. Open your Search It! tool and follow this pathway…
Search It! > Brainstorming (STEP 1) > Google AdWords Keyword Tool (STEP 2) > fulfillment (STEP 3)
Besides all the examples that use the word fulfillment, here's an edited list to give you a feel for what I found…
fulfillment
fulfillment house
fulfillment service
fulfillment companies
fulfillment fund
fulfillment company
fulfillment houses
product fulfillment
e fulfillment
national fulfillment
drop shipment
expenses
positioning
campaign
banking
understanding
package
management
promotions
reports
efulfillment
technology
forecasts
transportation
profits
bonded
definition of peoplesoft
challenges
providing
shipments
process
costs
service
demand
annual reports
warehouse
marketplaces
drop ship
From here, I’ll extract General Keywords, like “demand” and “fulfillment” and “shipments” and “service” (just to pick a few).
Then I’ll feed these “concept-level” words back into WINDOWS #1 and #2 to brainstorm and prune a whole new series of high-profit-potential keywords. Add these words to your MASTER KEYWORD LIST, too.
For example, if I feed “service” into my DEMAND WINDOW, I’ll get...
935,386 dating service
914,527 online dating service
667,318 cellular phone service
472,834 adult dating services
366,251 internet service
320,963 wireless service
292,096 us postal service
247,491 translation service
247,406 christian dating service
229,137 phone service
113,135 merchant service
Please note that this new direction (this great group of profitable words) is not about pricing, but some of these words are perfect for our target market of serious business people with serious business needs.
Are you thinking...
“What does fulfillment or customer service or sales have to do with
Make Your Price Sell!?”
Absolutely... positively... everything.
Am I suggesting that you fool business people who are looking for information about these topics? No, not at all.
Here’s why... if someone is searching for “fulfillment” (in the non-Zen sense of the word!), she already has a product. A product that needs a Perfect Price.
Obviously, Keyword-Focused Content Pages about pricing are much more tightly targeted to our Make Your Price Sell! (MYPS!) product. It’s easy to write a good page that ends in a recommendation to visit MYPS!. And of course, this is a “must do.” It's easy and effective.
But let’s say that someone just found my page about order fulfillment. It’s a terrific HIGH-VALUE page that delivers just what she was searching for. But how to lead that into a click to MYPS!?
Remember this golden nugget…
PREselling is really about building trust and credibility with your potential customer through great content. So, once I have PREsold with great content about fulfillment issues on the Net, I lead into a few closing links.
First, I join the program of a good fulfillment company. I provide a link to them.
Then, I add a link like this…
--------------------------------------------------------------
Before you can sell and fulfill orders online, you have to first attract targeted traffic and gain their trust.
Site Build It! is the solution.
Build a site that attracts a strong, endless stream of free, warm, willing-to-buy visitors... success guaranteed.
http:/buildit.sitesell.com/
--------------------------------------------------------------
CLICK!
And I’ll follow that link with this one...
---------------------------------------------------------------
When you are selling, your price has to be right. I have found a pricing technology that has been receiving kudos from experts who are on the cutting edge. I highly recommend it. See what you think...
http://myps.sitesell.com/
-------------------------------------------------------------------
CLICK!
Our target customer does not necessarily have to be looking for pricing info – if we can intercept her in any of her daily needs, we can make her aware of this wonderful pricing product that she will realize she needs.
Bottom line? If your keyword attracts your target market, there is always a way, with just a touch of creativity, to stretch her to other products that are also likely to fall within her “list of needs.” It’s all part of effective communication on the Net. (And that’s where Make Your Content PREsell! comes to your rescue!)
Wow! What a DAY!
Take three little WINDOWS (DEMAND, SUPPLY, and BREAKOUT). Approach matters from two different directions (from the KEYWORD END and the CUSTOMER END). And you’ve got a great list of profitable content topics, almost ready to write itself!
Before proceeding to the next DAY, please complete the Goal-of-the-DAY, and take note of your Ongoing Goal: Use each of the SUPPLY, DEMAND and especially the BREAKOUT WINDOWS, to grow your MASTER KEYWORD LIST ever bigger, ever more PROFITABLE. This yields the raw material for new Keyword-Focused Content Pages.
Consider getting Site Build It!’s Brainstorm It! to do it all for you. It can build, research, and help you analyze an endless stream of HIGH-PROFITABILITY keywords. What a time-saver!
No other product does what the Site Build It! does at such an affordable price…
http://compare.sitesell.com/resources2success.html
Phew! That was a long and complicated section, I know. Here’s the good news... you’re over the hump. It all gets easier from here on in.
Please, please, please note...
It’s important to take your time and work through the strategies and examples until you “get it” and “do it.”
DAY 3 (Brainstorm Your Site Concept) and DAY 4 & 5 (Develop High-Profitability Topics) literally build the engine of your business.
So take your time and stay with it. Your business, and you, deserve this effort.
Time to re-quote Calvin Coolidge:
“Nothing in this world can take the place of persistence.
Talent will not; nothing is more common than unsuccessful people with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent.
The slogan “press on” has solved and always will solve the problems of the human race.”
Stick with it. The plan of action at The Affiliate Masters Course works... if you work on it.
And by using Site Build It!, you can avoid the tedious, complicated parts of traffic-building and achieve impressive results, regardless of what kind of business you own (or hope to own)…
http://find.sitesell.com/resources2success.html
So take a relaxing breath of air and let’s keep going…
Relevant Posts:
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Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 1
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 2
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 3
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 4
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