THE RICHEST PERSONS ARE THOSE WHO GIVE MOST IN SERVICE TO OTHERS

Receive this message from one of my mentor...thought it is great to share with the friends reading the blog...

"Financial wealth is only one measure of success.

The truly happy and successful individual is the man or woman who is healthy, financially secure, challenged in his or her career, and is making a difference in the lives of others. It isn't always easy to render service to others...

The world is a cynical and dangerous place where others are likely to mistrust your motives.

They can be convinced only by consistent, sustained, outstanding service that is enthusiastically and cheerfully offered. In time, even the most cynical individual will come to accept your willingness to go the extra mile if you are sincere in your offers of assistance and in the service you provide."

I am empowered and confident

I am empowered and confident.

I hold my head high up.

I open new doors to life

I open new doors to life.

I believe all the abundance is coming to me.

Achieve Financial Freedom Thru Affiliate Masters Course – Day 5

DAY 5: Develop High-Profitability Topics – Part II

Reminder:
Goal-of-the-DAY: Use the SUPPLY and DEMAND WINDOWS to build a MASTER KEYWORD LIST, fully researched, of 5 HIGH-PROFITABILITY KEYWORDS for each of the 3 Site Concepts (brainstormed in DAY 3).

With this goal in mind...

Let’s continue the topic of Developing High Profitability – Part II

Let’s see where we are at…

We started with a basic “Concept Keyword” like “fashion.” All the brainstorming and pruning revolved around that word.

Let’s BREAKOUT (i.e., widen the field) a bit. What we need is a good sharp knock on the side of the head, so that we can come up with keywords that are related to “fashion” but don’t contain the word “fashion.”

To develop related keywords for your special Concept Keyword (“fashion” in this case), use the one and only Search It!.

Search It! > Brainstorming (STEP 1) > Google AdWords Keyword Tool (STEP 2) > fashion (STEP 3)…

This search is great for finding words related to your Concept Keyword that do not necessarily have “fashion” in them.

You can then use those new keywords to brainstorm and prune some more keywords in your DEMAND and SUPPLY WINDOWS. And that means more potential HIGH-PROFITABILITY topics for pages on your fashion-oriented site!

One special note about our BREAKOUT Brainstormer. Don’t reject words outright. Ask yourself… “How does this fit in with my target market?” You might be surprised! It’s an amazing idea sparker.

Ready? Let’s see a small sampling of the results:
jennifer lopez clothing
damenmode
sabotage
dresses
shoes
mall
bedding
bags
rugs
handbags
boxfresh
clothing
clothes
dress
wear
makeup
gucci
fashions
vogue
60’s
couture
outfits

Use these words in two ways...
1) Use the ones that fit your Site Concept “as is” to create more Keyword-Focused Content Pages, (ex., a Web page about “Jennifer Lopez clothing” or “Gucci”). Add these to your MASTER KEYWORD LIST and complete the DEMAND, SUPPLY, SUPPLY SITES, POSSIBLE PARTNERS, and IDEAS for CONTENT columns for each one.

Or a bigger idea...

2) Extract “General Keywords,” like “couture” and “clothing” and “mall.” Feed these fashion-related “concept-level” words back into your DEMAND and SUPPLY WINDOWS to brainstorm and prune a whole new series of HIGH-PROFITABILITY keywords.

Add these to your MASTER KEYWORD LIST, too. (Or start a new MASTER KEYWORD LIST for any “concept-level” keyword that is different and strong enough to stand as a separate site.)

For example, “mall” generates:
88,131 shopping mall
38,595 online mall
23,756 outlet mall
7,438 online shopping mall

So “fashion shopping mall” would be an excellent topic to include (especially since it includes “fashion shopping” and “shopping mall” within it for a total of 88,840 requests!).

You can keep right on BREAKING OUT in WINDOW #3, then brainstorming in WINDOW #1 (DEMAND) and pruning after doing research in WINDOW #2 (SUPPLY). You will really come up with original, non-obvious keywords and affiliate programs that are right for your target market and that are part of major new directions related to fashion, but that don’t contain the word “fashion.”

You may even discover a concept that is so strong that you decide to adjust your first concept, or even replace it with this new one!

~~~

OK, let’s get out of the three windows for a moment. They have focused on the “KEYWORD END” of brainstorming...

KEYWORD END.............………………..CUSTOMER END

Now let’s look at the CUSTOMER END. Get into your visitor’s shoes.

Answer these questions:
Q -- Who is she?
Q -- What is she trying to do?
Q -- What other stuff does she look for?

For this discussion, we’ll use the pricing example that we already explored briefly. Why not a fashion term?

I know nothing about fashion. Up to now, you’ve learned techniques that anyone can use for any topic. But, for this part, you do need to know your customer and your concept.

My concept is to create a site that is all about pricing. It’s something that I know a lot about and enjoy. I’ve done my prep actions. I am already an affiliate of SiteSell because Make Your Price Sell! (MYPS!) is a perfect fit for my concept.

I’ll also provide links to good pricing books at an online bookstore as well as other related vendors. (Specific details on how to choose affiliate programs appear that will be posted soon).

Let’s assume that I’ve “three-windowed” my Concept Keyword, “pricing,” to death. Now I want to approach things from the CUSTOMER END. This empowers me to come up with keywords that go way beyond the KEYWORD END.

And that’s where the money is. Your site has two visitors that you must please… the Search Engines’ spiders and your human surfers.

First, let’s answer the “visitor questions” that we posed earlier...

Q -- Who is she?
A -- Writers, software companies, or manufacturers in any industry you can imagine. I’ll come up with a lot more answers and then figure out how to reach each one. I’ll be specific and break them down into niche segments. What do they do? What kinds of things would they search for at a Search Engine that is related to their occupations?

Q -- What is she trying to do?
A -- She is looking to sell her products or information and has no idea of whatshe should charge for her product. As an affiliate of SiteSell, I know that MYPS! can help her... she just doesn’t know it yet.

So, yes, I’ve worked on obvious words like “pricing” and “pricing software” and “pricing” together with her industry, and so forth. And I’ve figured out every way that she could possibly search for that information (ex., “setting a price,” “how to price”) and I’ve even run those through WINDOWS #1 and #2!

But now for the million dollar question...

Q -- What other stuff, besides pricing, does she look for?
A -- She'll look for anything that is related to her business. I have to figure out what problem a member of my target market is trying to solve when she does a search.

I’ll trace her steps as she develops her product, writes her site, builds traffic, takes orders and ships product. I’ll intercept her with my message. What words would she look for? My site must solve that problem.

~~~

An example... what’s a common issue for people selling products on the Net? “Fulfillment,” just to name one.
“Taking orders,” “shipping,” “product development,” “market research,” “feasibility studies,” “writing sales copy,” “credit card processing,” “shipping,” to name just a few others.

There are so many starting points that the head spins.

People looking up terms like the ones above will also have a need to price products more effectively. They qualify themselves as serious business people with serious needs. Exactly the right kind of people for MYPS!.

So I’ll intercept them when they search for, let’s say, fulfillment-related topics, provide them with great content about fulfillment, and then also introduce them to the concept of pricing. I’ve added a whole new major direction -- and income stream -- to my site simply by thinking about my target’s other needs.

~~~

To show you how this can grow quickly, let’s continue my “new direction for pricing” example. Open your Search It! tool and follow this pathway…

Search It! > Brainstorming (STEP 1) > Google AdWords Keyword Tool (STEP 2) > fulfillment (STEP 3)

Besides all the examples that use the word fulfillment, here's an edited list to give you a feel for what I found…
fulfillment
fulfillment house
fulfillment service
fulfillment companies
fulfillment fund
fulfillment company
fulfillment houses
product fulfillment
e fulfillment
national fulfillment
drop shipment
expenses
positioning
campaign
banking
understanding
package
management
promotions
reports
efulfillment
technology
forecasts
transportation
profits
bonded
definition of peoplesoft
challenges
providing
shipments
process
costs
service
demand
annual reports
warehouse
marketplaces
drop ship

From here, I’ll extract General Keywords, like “demand” and “fulfillment” and “shipments” and “service” (just to pick a few).

Then I’ll feed these “concept-level” words back into WINDOWS #1 and #2 to brainstorm and prune a whole new series of high-profit-potential keywords. Add these words to your MASTER KEYWORD LIST, too.

For example, if I feed “service” into my DEMAND WINDOW, I’ll get...
935,386 dating service
914,527 online dating service
667,318 cellular phone service
472,834 adult dating services
366,251 internet service
320,963 wireless service
292,096 us postal service
247,491 translation service
247,406 christian dating service
229,137 phone service
113,135 merchant service

Please note that this new direction (this great group of profitable words) is not about pricing, but some of these words are perfect for our target market of serious business people with serious business needs.

Are you thinking...

“What does fulfillment or customer service or sales have to do with
Make Your Price Sell!?”

Absolutely... positively... everything.

Am I suggesting that you fool business people who are looking for information about these topics? No, not at all.

Here’s why... if someone is searching for “fulfillment” (in the non-Zen sense of the word!), she already has a product. A product that needs a Perfect Price.

Obviously, Keyword-Focused Content Pages about pricing are much more tightly targeted to our Make Your Price Sell! (MYPS!) product. It’s easy to write a good page that ends in a recommendation to visit MYPS!. And of course, this is a “must do.” It's easy and effective.

But let’s say that someone just found my page about order fulfillment. It’s a terrific HIGH-VALUE page that delivers just what she was searching for. But how to lead that into a click to MYPS!?

Remember this golden nugget…

PREselling is really about building trust and credibility with your potential customer through great content. So, once I have PREsold with great content about fulfillment issues on the Net, I lead into a few closing links.

First, I join the program of a good fulfillment company. I provide a link to them.

Then, I add a link like this…
--------------------------------------------------------------
Before you can sell and fulfill orders online, you have to first attract targeted traffic and gain their trust.

Site Build It! is the solution.

Build a site that attracts a strong, endless stream of free, warm, willing-to-buy visitors... success guaranteed.

http:/buildit.sitesell.com/
--------------------------------------------------------------
CLICK!

And I’ll follow that link with this one...
---------------------------------------------------------------
When you are selling, your price has to be right. I have found a pricing technology that has been receiving kudos from experts who are on the cutting edge. I highly recommend it. See what you think...

http://myps.sitesell.com/
-------------------------------------------------------------------

CLICK!

Our target customer does not necessarily have to be looking for pricing info – if we can intercept her in any of her daily needs, we can make her aware of this wonderful pricing product that she will realize she needs.

Bottom line? If your keyword attracts your target market, there is always a way, with just a touch of creativity, to stretch her to other products that are also likely to fall within her “list of needs.” It’s all part of effective communication on the Net. (And that’s where Make Your Content PREsell! comes to your rescue!)

Wow! What a DAY!

Take three little WINDOWS (DEMAND, SUPPLY, and BREAKOUT). Approach matters from two different directions (from the KEYWORD END and the CUSTOMER END). And you’ve got a great list of profitable content topics, almost ready to write itself!

Before proceeding to the next DAY, please complete the Goal-of-the-DAY, and take note of your Ongoing Goal: Use each of the SUPPLY, DEMAND and especially the BREAKOUT WINDOWS, to grow your MASTER KEYWORD LIST ever bigger, ever more PROFITABLE. This yields the raw material for new Keyword-Focused Content Pages.

Consider getting Site Build It!’s Brainstorm It! to do it all for you. It can build, research, and help you analyze an endless stream of HIGH-PROFITABILITY keywords. What a time-saver!

No other product does what the Site Build It! does at such an affordable price…
http://compare.sitesell.com/resources2success.html

Phew! That was a long and complicated section, I know. Here’s the good news... you’re over the hump. It all gets easier from here on in.

Please, please, please note...

It’s important to take your time and work through the strategies and examples until you “get it” and “do it.”

DAY 3 (Brainstorm Your Site Concept) and DAY 4 & 5 (Develop High-Profitability Topics) literally build the engine of your business.

So take your time and stay with it. Your business, and you, deserve this effort.

Time to re-quote Calvin Coolidge:
“Nothing in this world can take the place of persistence.
Talent will not; nothing is more common than unsuccessful people with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent.
The slogan “press on” has solved and always will solve the problems of the human race.”

Stick with it. The plan of action at The Affiliate Masters Course works... if you work on it.

And by using Site Build It!, you can avoid the tedious, complicated parts of traffic-building and achieve impressive results, regardless of what kind of business you own (or hope to own)…

http://find.sitesell.com/resources2success.html

So take a relaxing breath of air and let’s keep going…

Relevant Posts:
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 1
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 2
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 3
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 4

My prosperous affirmation create my prosperous world

My prosperous affirmation create my prosperous world.

Achieve Financial Freedom Thru Affiliate Master Course – Day 4

DAY 4: Develop High-Profitability Topics - Part I

Goal-of-the-DAY: Use the SUPPLY and DEMAND WINDOWS to build a MASTER KEYWORD LIST, fully researched, of 5 HIGH-PROFITABILITY KEYWORDS for each of the 3 Site Concepts (brainstormed in DAY 3).

With this goal in mind...

Let’s say that you love fashion. You eat, live and sleep it. You read all the fashion magazines. You head straight to that part of any bookstore. Your friends beg you to talk about something else “for a change!”

It’s time to brainstorm and prune. Initially, you’ll brainstorm as many related “Keyword-Focused” topics as possible that are related to fashion. Then you’ll prune out the low-profit-potential ones.

First thing you do? Power up what I will call your “keyword tool center.” There are three WINDOWS of information that you will be researching...

1) DEMAND
2) SUPPLY
3) BREAKOUT

Open your browser and start with...
WINDOW #1 -- THE DEMAND WINDOW

Time to brainstorm some Keyword-Focused topics with Search It!...
http://www.blogger.com/”http://searchit.sitesell.com/resources2success.html

If you're not tapping into the unlimited information on the Web, you're missing out. Search It! converts you into a business power-surfer.

Search It! has so many useful purposes, for example...
- brainstorming
- competitive research
- domain naming and legalities
- PREselling content idea development
- identification of new monetization avenues

This powerful unique tool is simple to use. Keep it handy on your desktop -- perhaps in the upper left corner of your browser.

OK, let’s fire up Search It!. (If you are running a pop-up blocker, please be sure to click on the pop-up blocker help link for important information.)

A search could involve three or four steps.

STEP 1 and STEP 2 both utilize a drop-down menu. For example, here is STEP 1’s menu…

I highly recommend that you click on the link, “Click Here for information About Search Type AFTER completing Step 1 & Step 2,” every time you do a search.

These short tutorials will help you get the most out of your research until you get more comfortable with Search It!.

Now that the mini-orientation is over, let’s get started.

STEP 1… Select “Brainstorming” from the Search Category menu.

STEP 2… Select “Overture Suggestions” from the Search Type menu.

(Overture, now owned by Yahoo!, is soon to be renamed “Yahoo! Marketing Solutions.” We’ll use “Overture” until that time.)

Here’s what you have done so far…

Don’t forget to click on the help link before you proceed!

STEP 3… Enter the keyword “fashion” (without the quotes).

Since there is no STEP 4 for this particular search, you can now hit the Search It! button. (Do not use the Enter or Return key.)

Let’s quickly recap your search formula…

Search It! > Brainstorming (STEP 1) > Overture Suggestions (STEP 2) > fashion (STEP 3)

Please note… we will use the above shortcut style when outlining the steps of future searches.

OK, onwards and upwards. Got your DEMAND WINDOW ready? Here are the most common keywords that Web surfers search upon that contain the word “fashion” at Overture…
The number in the left column is the number of times that each keyword was searched in the preceding month at Overture. In a sense, it’s an indication of the DEMAND (by your potential visitors) for each keyword that contains the word “fashion.”

** Tips **
You may have noticed that all words are singular. Overture does not differentiate between the plural and singular forms of words. If you do a query for “fashion model” or “fashion models,” you get the same results...

100064 fashion model

That “100064” is a combination of all the searches that were done for “fashion models” and “fashion model” at Overture during the previous month.

Only one problem... what if 100062 of those 100064 searches were for “fashion models?” There would not be much point in making a wonderful Web page about “fashion model” (singular), would there? After all, no one would be searching for “fashion model,” if that were the case.

Usually, your instincts will tell you which version is the most popular. However, to be on the safe side, do a quick reality check by using the 7Search “Related
Keywords” Tool...

http://www.7search.com/scripts/advertiser/sample_get.asp

And the results?

Fashion models 0 vs. fashion model 7,179

(The numbers here are different from those we got through Search It!, but the outcome remains the same. Use “fashion model,” rather than “fashion models.”)

Why is this second search worthwhile doing? Because, as you’ll see later on, you'll create content pages with topics that focus upon your HIGHEST PROFITABILITY keywords. And PROFITABILITY is partly determined by the
DEMAND for your keywords (i.e., how many times people search for them).
If you are following along with this example by actually doing it, the numbers may have changed but the basic ideas and conclusions remain valid.

** ** ** ** ** **

OK, what do we have so far? We’ve got a good idea of what your potential visitors want. In other words, we know what’s in DEMAND, and by how much, for a variety of keywords (some of which will become your HIGHPROFITABILITY, Keyword-Focused topics) that contain the word “fashion.”

Now it’s time for...

WINDOW #2 -- THE SUPPLY WINDOW
Ready to prune out the LOW-PROFITABILITY topics?

Before we can start pruning, we need to check out the SUPPLY of your “fashion-containing” keywords. In other words, how many sites already provide content for the keywords that we found in your DEMAND WINDOW (i.e., WINDOW #1 above)?

Let’s start the ball rolling with “fashion design.” Open Search It! once again. (You did keep it handy on your desktop, right?)

Search It! > Competition (STEP 1) > Google Single Keyword SUPPLY
(STEP 2) > fashion design (STEP 3)

This specific search yields almost a million pages…

Repeat the same process for each of the “fashion”-containing keywords that you found in your DEMAND WINDOW. Yes, seriously, do a search for each keyword. It is a bit tedious, but the research will pay off in spades.

Before you do those searches, create a MASTER KEYWORD LIST. I recommend that you do this either in a simple text file or via a database or spreadsheet program. A database or a spreadsheet will speed things up and provide you with extra functionality.

The best choice is a database like Filemaker Pro...
http://www.blogger.com/”http://www.filemaker.com/”

If you don’t know anything about databases or spreadsheets, your fastest way to get up and running is with Filemaker Pro. It’s a friendly, easy-to-learn database program. Your particular needs are simple, so it won’t take long for you to create a MASTER KEYWORD LIST that can be sorted and searched, and that can warn you of duplicate keywords.

If the idea of a database or spreadsheet scares you, simply stick with a text list.
It’s a bit inefficient so it will take you a little longer, but it will do the job just fine.

Whatever you decide, please, please, please...

DO use a MASTER KEYWORD LIST. It will evolve into the master blueprint for your entire site. If you follow these instructions, the site will almost build itself!

OK, here’s what to do with your MASTER KEYWORD LIST. Create four columns and label them KEYWORD, DEMAND, SUPPLY, and SUPPLY SITE INFO. For each “fashion”-containing keyword in your DEMAND WINDOW...

1) Enter the keyword itself into the column labeled KEYWORD -- copy-and-paste to avoid typos.

2) Enter how many times it is searched (info that you found in the DEMAND WINDOW) into the DEMAND column.

3) Enter how many sites Search It! finds (in your SUPPLY WINDOW) in your column labeled SUPPLY.

4) Read the listings for the Top 20 sites that Search It! returns for each keyword. Make brief notes in the fourth column, SUPPLY SITE INFO -- no need to visit the sites yet (perhaps just a quick click to the home page if you need a bit more info). Just get a flavor for the kinds of sites that each KEYWORD search delivers.

I’ve started your MASTER KEYWORD LIST for you...
Add as many notes as you like for SUPPLY SITE INFO. I’ve kept it very brief here, since it is only an example.

Finally, make two more columns, one labeled POSSIBLE PARTNERS and the other called IDEAS FOR CONTENT. Time for some in-depth, professional, SUPPLY WINDOW research...

Review as many sites from these results as you like. I’d suggest at least the first 10-20 sites. But you may find merchants in need of traffic help (i.e., you!) deeper down.

As you get into this in-depth research, you’ll notice three types of sites...

• irrelevant -- for whatever reason (off-topic, geographic, lousy site, etc.), they just don't fit. Skip these.

• merchant -- in POSSIBLE PARTNERS, enter what kind of merchandise they sell. If they have an affiliate program that fits your concept, enter the URL of the “join page” for the affiliate program of that merchant. These are indeed potential merchant-partners for you.

Even better, you’re automatically organizing the POSSIBLE PARTNERS according to each keyword. This means that you are already pre-planning each
Keyword-Focused Content Page’s “in-context” text links and setting the groundwork for the “M” (Monetization) stage.

• content -- these sites are your direct competitors. They make money through affiliate programs, too. And good news! They’ll speed up your learning curve by giving you a lot of information. Why? Because they've already done a ton of work for you! Here’s what to do...

i) As you review these content sites, you may get some great ideas for content on your own site. Enter these ideas into the IDEAS FOR CONTENT column.

ii) Browse the site, drilling down into the content. Click on the banner ads and text links, following these links out to their destinations to see what kind of merchants they have chosen as affiliate-partners. Or perhaps it’s a straight advertising deal -- make a note of these merchants as potential advertisers, too.

If a given merchant fits your concept and has an affiliate program, enter the kind of merchandise it sells, and the “join page” URL, as you did just above. Once again, you are preparing for the “M” stage.

Plow through your MASTER KEYWORD LIST until you have completed all six
columns for all of your HIGH-PROFITABILITY “fashion”-containing keywords.

Expected results?...

• Lots of good content ideas for the site

• Some good monetizing leads to merchants who could need pay-per-click advertising from you a bit later

• A few merchants who have affiliate programs (but the real mother lode for affiliate programs -- more “M” -- will come in the next few days!).

IMPORTANT...

I can’t over-emphasize the importance of your MASTER KEYWORD LIST. Your entire site, including its most profitable directions, lies in this blueprint. Please do this.

If you find creating your own list (with a database or spreadsheet program) to be too daunting, and if a text list is too awkward, let Site Build It!’s server-side Brainstorm It! do your work for you!

Brainstorm It! (BI!) is composed of two sections, equivalent to the right (creative) side and the left (analytical) side of your own brain...

1) Brainstormer -- This is the creative, brainstorming right brain division of BI!.
Enter a “seed word” and use one of the Brainstormer Tools to generate hundreds of related words! Save yourself time and energy.

2) Master Keyword List (MKL) -- This is the analytical, left brain part of BI!. It is where you search, manipulate, analyze and delete your keywords.

Together, Brainstormer (the right brain) and MKL (the left) will help you find the most profitable Site Concept, the best spin for it, and the best topics for content.

Click-click... brainstorming is a snap. Follow the first 2 STEPS...

STEP 1 Select a Brainstormer Function

STEP 2 Select a Brainstormer Resource

Then click on the ”Click Here for information” link for more information and for what to do next. The rest of this help page covers each of the Brainstormer Resources, listed according to the four major Brainstormer Functions...

I) Vertical Brainstorming
- Overture Keyword Selector
- Wordtracker All Words

II) Lateral Brainstorming
- Google Top 100
- Google 2nd 100
- More To Come

III) Get Demand For All Keywords
- Wordtracker Demand

IV) Get Supply For All Keywords
- Google Supply

And here’s the best news… the innovative Brainstorm It! is but one of 50+ modules in SBI!’s comprehensive integrated system.

http://buildit.sitesell.com/main/home.html#FEATURES

Your DEMAND WINDOW’s search generated many “fashion-containing” keywords, along with the DEMAND for each keyword.

Your SUPPLY WINDOW’s search revealed the number of sites (i.e., the SUPPLY of sites) that provide information about each keyword, as well as a lot of leads to possible merchant-partners and even some ideas for content.

Now it’s time to pick the keywords with the best PROFITABILITY.

These will be the keywords with high DEMAND (i.e., tons of searches) and low SUPPLY (i.e., not too many sites found).


Eliminate any words that appear too competitive (i.e., SUPPLY is too high in WINDOW #2 or bidding competition is too intense), especially if they are not searched upon very often (i.e., DEMAND is low in WINDOW #1).


And especially if there do not seem to be many POSSIBLE PARTNERS for them!

For example, notice that “fashion knockoffs” was searched for only 3,350 times in the previous month. Let’s say that a Search It! search returned 39,500 sites.
Not the best combination.

Bottom line?...

Your best words should have HIGH DEMAND and LOW SUPPLY.

This is a rough protocol, so don’t become a slave to it. Follow these two general guidelines...

1) Eliminate only the worst combinations of HIGH SUPPLY and LOW DEMAND and low number of POSSIBLE PARTNERS.

2) When you’re ready to write your site, start with the keywords that have the best combination of HIGH DEMAND and LOW SUPPLY (especially the ones that you really enjoy and know!) and a good number of POSSIBLE PARTNERS.

As you start to see patterns for the kind of sites that appear in your SUPPLY
SITES and POSSIBLE PARTNERS and IDEAS FOR CONTENT notes, you’ll refine your Site Concept. Ultimately, you’ll create Keyword-Focused Content Pages that...

• fit with your final Site Concept AND...
• have a good SUPPLY/DEMAND ratio AND...
• have a good number of POTENTIAL PARTNERS AND that...
• you enjoy writing about.

Now you are ready to work on…

WINDOW #3 -- BREAKOUT WINDOW

By now, you very likely have enough keywords to keep you busy for a while. If so, give this a quick read and move on to the next section.

But...

If you need more HIGH-PROFITABILITY keyword topics, or if you just want to be thorough, work through this third and final WINDOW. It just might affect the final concept that you refine and the domain name that you select.

It’s easy to get “concept-keyword-bound.” Resist the urge. Keep in mind that
SUPPLY and DEMAND numbers are still merely gross guidelines that point out some interesting big pictures. Make your brain the ultimate judge.

No single keyword, no matter how profitable it may calculate out to be, makes or breaks a business. The overall quantity and quality of all your pages are, ultimately, what makes your business snowball and gain momentum.

The money (i.e., your income) is in C -> T -> P -> M...

Develop a wide variety of different keywords, and then build Keyword-Focused Content Pages (KFCPs) that deliver high-value information. Those pages attract and PREsell targeted visitors, who then click through to your merchants and other sources of income.

Stay tune for Develop High-Profitability Topics part 2 tomorrow…

Relevant Posts:
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 1

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 2

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 3

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 4

Achieve Financial Freedom Thru Affiliate Master Course – Day 3

Day 3: Brainstorm Your Site Concept

Goal-of-the-DAY: Identify the top 3 Site Concepts that you know and love.

Day 3 is important because it is a preparation and planning session to decide how you want to spend your time, if not, just like Benjamin Franklin said:
“By failing to prepare, you are preparing to fail.”

2.1. PREpare, Not Repair

You have just arrived at the most important part of your entire affiliate business. Yes, I know some of you haven’t started yet. And I know you really want to get going! And yes...

Wrapping up the necessary preparation work before you begin “doing business” on the Net will, of course, delay your grand opening. But it’s important that you take your time to prepare well now. Then there’ll be nothing to repair or repeat once you launch. You’ll just roar ahead!

Most people fail in any business because they don’t plan adequately. That’s
three times as true for an Internet business and five times as true for what you are about to do. Here’s why...

If you pick the wrong concept, if you develop the wrong topics, if you pick the
wrong affiliate programs... you’ll get the wrong results.

So many small businesses fail to start at the beginning with Content. Instead, they start at the end with Monetization.

They spend time and energy setting up a shopping cart and a merchant account or some other way of “collecting the money.” That’s putting the (shopping) cart before the e-horse of traffic. As we saw earlier, Monetization comes last. It’s the final result of doing everything else (C -> T -> P) correctly.

The hardest part, where 98% of small businesses fail, is in attracting Traffic, the visitors who convert into income. Yet many start with the cash register!

The solution? The only solution?...

Content -> Traffic -> PREsell -> Monetize

SBI! sites follow the process and succeed…

http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html


This part of The Affiliate Masters Course focuses on what you need to do
first. It guides you past the barriers and hazards and sets you on the road that is right for you…

Your road to success.

You are embarking upon a truly rewarding journey. Have no doubts -- this is
“winnable” e-commerce. It’s totally under your control.

What you are about to read is likely a radical departure from what you have been doing. Take your time and read carefully. Receive the key to becoming an Affiliate Master.

OK, enough “kung-fu grasshopper” stuff.

Back to real-time preparation. You have already started your journey in the right direction by completing the first preparatory step, the foundation for all future actions...

• Understand PREselling and its Effect on Conversion Rates (DAY 1 & 2). There are three more preparatory steps...

• Brainstorm Your Site Concept (DAY 3)
Brainstorm a high-potential idea. Discover the best Site Concepts for you.
Then narrow them down to the one with the most potential. Remember... it takes just as much time to build a low-potential business as a high-potential one. So invest the time now to maximize your returns later.

Coming topics:
- Develop HIGH-PROFITABILITY topics.
- Plan Your Monetization Models.

So, don’t rush through the preparation DAYS. They are easy -- so it’s tempting to zoom. Don’t. Even though they are not difficult, they do require thoughtful consideration.

I hate to be a nag, but please remember what I said before... Building a
profitable business is a process.

Take as much time as necessary to do each DAY properly. There is no stopwatch ticking. Some careful planning and fine-tuning will pay you big
dividends down the road.

2.2. Find Your Passion
Everyone, absolutely everyone, has a special interest... a passion. Everyone
knows something that is of value to others… something that others on the Net seek.

Passion makes work fun and easy…
• What is it that you love to talk about? Read about?
• What is your hobby?
• What do you do for fun and games?
• What are your natural talents?
• What special body of knowledge have you learned from your job?
• What do you do day after day, without even thinking about it (ex., child-rearing, taking care of sick parents, renovation contractor, customs inspector).

Think about what you do in a typical day, and what you’ve learned from it…

• What sections of a bookstore or a magazine shop do you automatically
gravitate toward?
• What kind of TV shows do you tend to like most? Movies?
What activities do you enjoy most about your current occupation?...
• Is it research?
• Helping customers achieve their goals?
• Managing other people?
• Teaching or explaining things to others?
• Talking/selling on the phone?
• Organizing things?
• Making a process easier?
• Discovering or creating new products or services?
• Marketing products?

Problems are also a good source for ideas because problems need solutions!…
• What bugs you?
• What’s tedious?
• What does not work?...

We all encounter obstacles, problems, and nasty people in the course of whatever it is that we do every day. What are the three biggest problems in your work place? What are your biggest pains as a parent, or as a stepparent, or as a gardener, etc.?

Now repeat all the questions above, except pretend that you are in a “five years ago” time warp. Yes, ask yourself the same questions, except place yourself here you were five years ago. Next, repeat for ten years ago. To paraphrase an old saying...

“You’ve forgotten more about some things than other folks will ever know.”

Call friends. Ask your kids. Phone your parents or your siblings… or anyone else who can jog your memory. It’s so easy to miss what others see.

Your mission, should you decide to accept it(!), and it is not as easy as it sounds, is to find a subject that you really know and like.

Here are a few examples of starting points to get your neurons firing...

Advertising
Aerospace
Agriculture/farming
Antiques and collectibles
Apparel/clothing/fashion
Architecture/buildings
Arts & Crafts
Auctions
Automotive
Aviation
Beverages
Books
Chemicals
Children/parenting
Cleaning
Communications
Computers
Construction
Consulting
Conventions/Trade Shows
Design
Disabilities
Education
Electronics
Employment
Energy
Engineering
Entertainment
Environment
Ergonomics
Financial services
Food
Gambling
Games
Government
Health
Hobbies
Home/garden/flowers/plants
Hospitality
Information
Jewelry
Law
Manufacturing
Minerals
Music
New age
Office supplies
Publishing
Real Estate
Religion/Spirituality
Research and Development
Retail management
Science
Security
Sex
Software
Sports
Telecommunications
Toys
Trade
Transportation
Travel
Video
Weather

Take your time on this -- the final concept will, after all, form the foundation for your affiliate business. So, now that you have read this far, review all the above brain-stimulators with pen and paper (or keyboard) in hand.

Write down concepts as they hit you -- make the list as long as you can. Don’t censor yourself. Just write down ideas for Site Concepts as they occur.

Next, pick the three concepts that you love the most and that you think would have some appeal for others -- this is your “short list” of Site Concepts. Remember... if a concept really turns you on, you won’t be working. You’ll be playing. So focus on topics that you love.

For example, let’s say that your passion is the Renaissance artist, Sandro
Botticelli (1445-1510), a highly individual and graceful artist who fell out of
fashion and died in obscurity. (Hey, in art, ya gotta be good to die broke!) It’s
your passion to give this man his due on the Net.

At first glance, the focus is rather narrow. It might be difficult to develop enough HIGH-PROFITABILITY topics to attract sufficient targeted traffic. And there may not be many affiliate programs to develop a substantial primary monetization model.

On the other hand...

• that may not matter to you -- the passion may be primary, while the money is secondary to you.

Or...

• since you really are an expert, you just may succeed in developing tons of
Keyword-Focused topics to be able to create lots of high value Keyword-Focused Content Pages about Botticelli. You may end up “owning” this niche.
And, while completing the prep work, you may discover...

• a superb art gallery that specializes in Botticelli, but that gets zero Net traffic

• a stock photo service that features a comprehensive selection of Botticelli art

• a Botticelli museum in Florence.

The stock photo service has an affiliate program. You set up a private referral
arrangement with the other two. You’re in e-business heaven!

Or...

• you conclude that while you love Botticelli, there is not enough income potential for this narrow niche. So you expand it. How far?

Do you stop at Botticelli?...
http://www.artchive.com/artchive/B/botticelli.html

Or do you grow your idea to include all Renaissance artists?...
http://www.artchive.com/artchive/renaissance.html

Or do you grow your idea to include all artists?...
http://www.artchive.com/artchive/ftp.html

Or do you grow it into a comprehensive art portal?...
http://artchive.com/

Of course, you don’t have to go “the whole hog” all at once. You can start with Botticelli and widen the scope of your site over time.

How big should you grow your Site Concept? How much should you change it?
Only you can decide. And you’ll be able to do that when you finish the coming courses on...

-Develop HIGH-PROFITABILITY topics
-Plan Your Monetization Models

If the financial potential seems limited after you have finished the above, you
have three options...

OPTION 1) Expand the concept -- make it more general. But remember... you
don’t have to start huge. Build it over time.

OPTION 2) LOOP back to this point and try the next concept on your “short
list” of Site Concepts.

OPTION 3) Recognize that you’re “in it” more for the passion than the
money. Botticelli rules!

It’s all up to you. Let those creative juices flow.

Before proceeding to DAY 4, please complete your DAY 3 Goal-of-the-DAY: Identify the top 3 Site Concepts that you know and love, and take note of your Ongoing Goal...

Ongoing Goal: Revisit this only if you want to build an entirely new and different Theme-Based Content Site.

Now that you have 3 Site Concepts that excite you, let’s find out where the
PROFITABILITY lies on the following day...

Relevant Posts:
Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 1

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 2

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 3

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 4

Achieve Financial Freedom Thru Affiliate Master Course - Day 2

Day 2 Introduction To Affiliate Business Basic - Part II

Let's continue to learn how to be a successful affiliate to achieve financial freedom...

1.2. PREsell To Convert

Your strategies and actions as an affiliate directly affect your Conversion Rate ("CR"). Today, we will deal with how to PREsell effectively. (Later in the course, we will cover traffic-building in more detail.)

Let’s look at examples of how “low-CR affiliates” create negative mindsets by making HOW-YOU-REACH, WHAT-YOU-SAY, or HOW-YOU-REFER booboos.
We’ll begin at the top…

1) How to Reach Your Visitor...

Free-For-All Sites (FFAs) are a great example of how not to reach people. For the most part, FFAs have become so seamy and useless that no matter what you say, you’re doomed from the start.

Compare this with how smart and open-minded your visitor feels when she
finds you via a Search Engine!

2) What to Say to Your Visitor...

Don’t write a site purely devoted to “hard-selling” your merchants’ products.
Imagine a visitor who hits your site and reads an immediate sales pitch. That
person will resist because she does not know you. Then, if she clicks to your
merchant, she gets another sales pitch ==> Negative x 2!

Never devote your site to one company’s product line. No matter what you
do, no matter how sincere you are, this kind of approach always ends up
“smelling” like a sales pitch. It simply makes no difference that you honestly love the products -- your visitor will mistake your devotion for selling.

Remember, he or she doesn’t know you!

It’s far better to develop a concept that relates to that company’s products and to other products from other companies that are complementary. Develop related content that PREsells. Then “get the click” through “in-context” text links.

3) How to Refer Your Visitor to Your Merchant...

Banners, as we discussed earlier, are the best example of how not to refer your visitors to your merchant. In plain and simple language, people feel "pitched" then they click on a banner. And people who feel “pitched” are difficult to convert into a sale.

Now for a critical ACTION STEP...

Review your site or whatever other means you are using to REACH, TALK TO,
and REFER visitors to your merchants. Put yourself in your customer’s brain.
What will she think, how will she feel, at each of the 3 major steps from above?

If you’re doing everything perfectly, congratulations! You must have a high CR.

If you don’t have a high CR, or if you see some big mindset mistakes.

Consider how much higher your CR would be if a visitor found you in a bona fide manner (e.g. as a result of doing a search on a Search Engine), then became “your friend” (or your “trusting admirer” if you do a truly awesome job!) because you provided excellent content, and finally was led to a context-appropriate recommendation. (There will be more on recommendation vs. sales pitch shortly.)

Key learning point?

Always consider how these actions affect your visitor’s mindset...

1) HOW YOU REACH your visitor, and…
2) WHAT YOU SAY to her, and…
3) HOW YOU REFER her to your merchant.

Get inside your visitor’s head. Realize how she will feel each step of the way. Whatever you do, consider the impact on your visitor -- if it does not make her more “open to buy,” don’t do it.

PREselling is really all about selling yourself (i.e., your credibility) to your
customer, every step of the way. You reach your targeted traffic in a proper
fashion, you deliver valuable, appropriate, editorial content, and you recommend merchants to your visitor after she has come to respect and like you.

Your CR will soar.
~~~~~~~~

Why does PREselling work so well?

A sale via any Affiliate Program is really a two-step process. It requires the
delivery of two “Most Wanted Responses,” yours and your merchant’s. As an affiliate, what is your Most Wanted Response ("MWR")? No, it’s not to get the sale. That’s the second step and it's also your merchant’s MWR. Your MWR is to “get the open-to-buy click” (i.e., your visitor clicks through to your merchant with an open-to-buy mindset).

Let your merchant’s site do its job and get the sale. I remember when I used to tell my star baseball pitcher, Joel Leonoff...

“Joel... you don't have to strike 'em all out. You’ve got a great team behind you. Let them do their job.”

The same goes for your merchants. Let them do their job.

Just like the “Top 100” 5 Pillar Affiliates of Site-Build-It provide useful content. They PREsell. Then they let the rest of their team (Ken and Site-Build-It) get the sale.

It’s a two-step process that builds to the sale...

STEP 1 You PREsell to get an open-to-buy click-through to your merchant.

STEP 2 Your merchant gets the sale.

So, whatever you do, however you do it, it should always pull your visitor one
step closer to delivering your MWR...

Get an open-to-buy click through to your income-generating source!

Whoops! I was just about to move on to the next point. Good thing I heard you asking...

“If I leave it up to the merchant's site to get the sale, I still don’t see how I have any influence on the Conversion Rate. I'd much rather sell the visitor on my own site.”

First, let’s make sure we have our terms straight by examining a real case study.

Elad Shippony, from Israel, is an excellent example of an infopreneur. He is
creating fun and entertaining content to drive traffic from the Search Engines,
and then monetizing that traffic, without selling a product or service.

http://www.sitesell.com/case-studies/infopreneur-elad.html

PREsell effectively, and your CR will zoom. But if it reads like a “hard-sell sales pitch,” you’ll quickly lose credibility with your audience.

On the other hand, let’s say that you do not have a mega-content, ultra-high
traffic site. You really love Site-Build-It products and that's why you’re so proud to represent them. After all, you’d never want to just “push stuff” on people, products that you do not believe represent true value-for-dollar.

You create a Web site that really raves about Site-Build-It! (SBI!) and other
SiteSell products. You mean every word of it, of course. And you are really
proud of your site. And you know that you are doing visitors a favor by telling
them about the SiteSell products.

Whoa! Let’s shift the focus from YOU for a second. Let’s focus on your visitor’s mindset.

Up above, I said...

"Get inside your visitor's head -- realize how she will feel each step of the way. Whatever you do, consider the impact on your visitor -- if it does not make her “open to buy,” don't do it."

So maybe you see an honest site that tries to share the benefits of SBI! with
your visitor. But your visitor does not know you or your motivations. And most
importantly, she is not reading the relevant information that she was searching for. (The fundamental reality of the Net is information, information,
information).

Your visitor sees a straight sales effort. With no other true content, it would be hard for “an outsider” to see it any other way.

It does not matter what you see. If your visitors basically perceive a straight sales effort for your merchants, you’re selling, not PREselling. That means that the two-step process is now SELL-SELL...

Redundancy = Turned OFF customer = LOW CR.

But if you develop great content, it will lead to the click. You become a friend making a recommendation rather than a stranger making a sales pitch. And if you create a truly great site, you’ll actually become a trusted expert making an endorsement.

Recommendation = Turned ON customer = HIGH CR.

In other words, don’t push your visitor to the click, make her want to click. It
makes all the difference if your visitor feels that it’s her idea to deliver your MWR (the open-to-buy click).

Another question? Geez, I was about to grab a coffee. Fire away!

“Can you give me another example of using content to PREsell?"

Sure. Let’s say that you love Make Your Words Sell! (MYWS!), the perfect
bookend to Make Your Content PREsell!. Your plan is to create a Net
marketing site.

Whoa! My first recommendation...

Do not create another Web marketing site. There are zillions of them.

However, if you can develop a unique twist in the way you present high-value
Web marketing information and build at least 30 quality content pages about this subject, then go for it. But don’t limit your monetization efforts to PREselling SiteSell products exclusively. Instead, diversify.

For example, let’s say you create a content page about “how to write persuasive sales copy on the Net.” Within that page, include in-context text links to your Top 3 books about copywriting.

According to customer feedback, Make Your Words Sell! is far ahead in the #1 position…

myws.sitesell.com

… but it’s also a good idea to still include a #2 and a #3 recommendation.

Why?

First, this approach gives your page extra content value -- it shows visitors that you have their best interests at heart. Second, it adds extra credibility to the #1 choice (ahem!). And third, it gives you three possible links for your visitor to click upon.

Include your favorite book about writing “offline” copy, too. Naturally, it’s an affiliate link to one of the online bookstores!

It’s a WIN-WIN-WIN situation for you, your visitors, and your merchants.
Now, please think about the following for a moment...

Why would I, a merchant, recommend that you not create “yet another Web
marketing site,” and especially not one that is dedicated to selling the SiteSell products?

It’s because I know you’ll waste your time. The two-step SELL-SELL does not work. Period. Sure, you’ll get a few sales. But you won’t make enough money to stay motivated to build your business. I’d rather give you a far more powerful, successful approach…

http://affiliatemarketing.sitesell.com/resources2success.html

…and have a smaller piece of your larger and more successful attention!

Bottom line?...

If you want to create and build a site that is related to Net marketing, take your time and do your homework. Find a new concept, or a unique twist, or a trend that you think will become important, and be the first one to do it. Do not be a “me too.”

Better yet, find your own unique concept.

And where do you find a great concept for your site? Inside you!

You do know stuff other people don’t... things people would pay to know. You might have learned it “on the job” or through your hobby. There’s a good chance that you don’t even realize what you know. It’s often right under your nose. But, as you’ll see in the following days course, everyone is an expert about something.

In the meantime, check out how these small business owners have created their own unique site concepts based on what they know and love. Find out how they discovered SBI!’s most valuable benefit of all…

http://specialprize.sitesell.com/resources2success.html

OK, we can summarize this section into a key take-home lesson. I am giving it this title...

“The Road to Becoming a Master Affiliate”

The more I researched successful 5 Pillar Affiliates, the more PREselling techniques I found. But, no matter how they do it, they all accomplish the same thing in the end...

“They refer people to their merchants in an ‘OPEN-TO-BUY’ frame of mind.”

What's the key?

PREselling. Not selling.

You must, must, must know how to PREsell!

Basically, The Affiliate Masters Course delivers the single most productive approach to affiliate income. It will show you how to PREsell your way to a CR of 5-10% and at the same time, maximize targeted traffic to your site and your merchants’ sites (and your other monetization options, if applicable).

This brings us to the bottom line of Day 1 and 2...

If you’re drawing targeted traffic to your site... and if your site is getting a great Click-Through Rate ("CTR") to the merchants that you represent (and your other monetization sources)... and if you are converting a high percentage of them into sales...

You are following the roadmap to becoming a high-earning affiliate champion!

Let’s summarize the whole point of PREselling with this question...

Which would you respond to?...

A stranger with a sales pitch?

Or…

A knowledgeable friend making a recommendation?

Before proceeding to DAY 3, please take note of your Ongoing Goal...

Your Ongoing Goal: Deepen and focus your understanding of the Day 1 and 2 material. Re-read it once per week for the next eight weeks, monthly after that. As you progress through the course, it’s going to be easy to lose sight of the “big picture” presented in Day 1 and 2. And there’s another reason to re-read regularly.

It will mean more and more to you as you go through the course and gain each DAY’s new perspective.

Click Here To Learn More About Site-Build-It

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Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 1

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 2

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 3

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 4

Achieve Financial Freedom Thru Affiliate Masters Course - Day 1

Day 1 Introduction To Affiliate Business Basic - Part I

Always remember that being a great affiliate is NOT about selling... It’s about PREselling.

1.1. Focus on Maximizing Profit

The goal of any business, including your affiliate business, is to maximize
PROFITS. PROFIT is simply your INCOME minus your EXPENSES.

As an affiliate, there are exactly two ways to increase your INCOME (i.e., the
amount of money your business makes)...

1) Refer more visitors to the merchants that you represent.

2) Increase the Conversion Rate (i.e., the percent of visitors that you refer to your merchant… visitors who deliver the response for which the merchant
pays, whether that’s a sale, or a lead, etc.).

Simple formula, right? If you refer 100 visitors per day to a merchant and 1%
buy, you get paid for that one purchase. But if you send 1,000 visitors per day and 3% buy, you get paid for 30 purchases.

Yes, thirty times more! So it’s pretty clear how to maximize affiliate INCOME!

Of course, every business has expenses, too. Maximizing profits does not imply that you must minimize expenses, too. After all, if you spend no money or time on a business, you have no business! You must get the best possible traffic building and sales-converting results for every dollar you spend... and for every hour you spend on your business.

Time is money. Don’t count your hours as zero cost simply because they do not cost you “out of pocket.” Assign your time a dollar value -- it will put your affiliate business on a solid, professional “business footing.”

Let’s examine expenses by asking two questions...

Question #1: What does it cost to build traffic to your merchants’ sites?

Traffic-building, no matter how you cut it, will cost you... in terms of both time and money. Spending dollars is optional, but spending time is not.

There are many ways, both offline and online, to drive targeted traffic to your
merchants’ sites. This course will show you the most highly profitable, timeand- dollar-effective way to build traffic to your merchants' sites...

Build your own Theme-Based Content Site -- one that is loaded with high infovalue Keyword-Focused Content Pages that rank well with the Search Engines and that get the click throughs to your merchants’ sites.

Let’s break that down for closer examination. For your affiliate Web site to
generate targeted traffic to your merchants, it must do two things well...

1) Rank well at the Search Engines so that it pulls in lots of targeted traffic. So far, though, that traffic is still on your site. Therefore, it’s not generating income yet. Your visitors are just “looking around.”

2) Get those visitors to click through to your merchants. (Some affiliate program models can actually place merchant offerings on your Web site. In this case, your traffic does not actually visit your merchant’s site. But you still have to “get the click” to generate income.)

Question #2 -- What does it cost to maximize Conversion Rates?

Good news! Maximizing your Conversion Rate (CR) is simply a question of
doing things right. There is no extra dollar or time cost to boosting Conversion Rates at your merchants’ sites. This course will show you how to
achieve this goal, too.

Your primary goals are...

1) Maximize targeted traffic to your merchants, spending only dollars and
time that maximize profits.

2) Maximize Conversion Rates. Do things right (no expense).

Don’t do just one. Do both. Why? Because, as you saw above, your payment
is determined by traffic multiplied by the Conversion Rate... not “added.” Your profits grow geometrically when you concentrate on maximizing both traffic and Conversion Rates.

~~ Common Mistakes Corner ~~
The #1 reason for low traffic and terrible Conversion Rates?
Research shown that Banner ads with No content performed badly when come to Conversion Rate.

Banners are cheesy and hurt your credibility. If visitors happen to click through (a big “if”), they arrive at their destination feeling “pitched” rather than informed. They have a resisting mindset, rather than with an open, ready-to-buy attitude.

Remember that example where you sent 100 visitors per day to a merchant and 1% bought? If you rely solely on flipping up some banners, it will be more like 10 visitors per day and not one person buys!

The #2 reason for low traffic and terrible Conversion Rates?
After banner advertising, it’s the second most common error. And it’s an even bigger shame because this boo-boo involves a lot of work... misplaced work. If you’re going to fail, the best thing would be not to spend much time at it, right?
Reason #2 is...Selling instead of PREselling.

As I reviewed many of these affiliate sites (those who are getting sales but have Conversion Rates under 2%), I realized that almost half were basically one big sales letter. Which means that these affiliates are SELLING (with sales copy) when they should be PREselling (with great, and related, content that is of value to the reader).

There’s really not much point in straight selling off your site -- that's what your merchant’s site needs to do. Picture this...

A visitor arrives at an affiliate’s site that is really just one, big sales site. Yes, I know that the words are sincere but put yourself in these visitors’ shoes for a moment. They don’t see inspiring, editorial content. They see a sales effort.

But they were searching for content!

“CONTENT!” I said. (Sorry for yelling.)

People resist sales efforts, so your click-through actually goes down. And if a visitor does click, what does she see when she arrives at the Merchant's site?More sales effort. And, in some cases, many of the words at the Merchant's site are similar to the words that she’s just read.

Result? Poor Conversion Rate.

If your site is basically a “bunch of sales letters,” you have not yet built your
credibility and likeability with this visitor. Your visitor ends up feeling "pitched.” And then she feels double-pitched if (chances are low) she clicks through to your merchant’s site. That’s why the CR actually goes down.

To make things worse, as she “smells” a sales effort, she becomes less likely to click! So referred traffic drops, too.

What is the end result?

1) Referred traffic down.
2) And Conversion Rate down.

But these are the two ways to increase your income. (That’s what we talked
about near the beginning.) We’re going in the wrong direction!

Conclusion? Don’t SELL!

Instead, warm your visitor up for your merchants by PREselling her with great content that she values and respects. She’ll click-through with pleasure, arriving at your merchants’ sites in an open-to-buy mindset.

It’s your PREselling effort that will boost your traffic-to-merchants and
Conversion Rate, which in turn maximizes your income.
~~ End of Common Mistake Corner ~~

The #1 Affiliate Reality
“Your Conversion Rate will literally vary from 1% to 10% (and at times, as much as 20%!), purely because of...

1) HOW YOU REACH your visitor, and…
2) WHAT YOU SAY to her, and…
3) HOW YOU REFER her to your merchant.”

Click Here To Learn More About Site-Build-It





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Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course

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Achieve Financial Freedom Thru Affiliate Masters Course

In the next few days, I am going to introduce an Affiliate Masters Course that will share the secret of success of Ken Evoy, the founder of Site-Build-It, that can help newbies to be successful at affiliate or internet marketing and achieve financial freedom.

An affiliate business is one of the easiest ways to get your feet wet in ecommerce and be financially free of the 9 to 5 job.

You send visitors (i.e., potential customers) to a merchant’s website
that you are representing. If they buy or complete a required action (for
example, fill in a form), the merchant pays you a commission. Simple, right?

That, in essence, is the beauty of the affiliate concept. You can be up and
building a business in record time, at minimal risk. Top-notch merchants
supply everything (i.e., excellent products, ordering, credit card processing, and delivery). All you need to do is to put yourself in the path between customers and quality merchants... and earn a commission for your efforts.

So what’s the best way to put yourself on that critical pathway?

Follow the natural, proven CONTENT -> TRAFFIC -> PRESELL -> MONETIZE process… or C T P M.

1. Recognize the fundamental reality of how people use the web.
Eliminate offline thinking of “location, location, location.” Online, people search for solutions through “information, information, information” (i.e., Content). So plan to build a tightly-niched Theme-Based Content Site.

2. Do the critical up-front thinking and planning...
• develop the best site concept/theme, based on what you know and love…
perhaps a hobby or past work experience can be your springboard.
• brainstorm the most profitable topics related to your theme.
• select the best related affiliate programs.

3. Then put yourself into the click path of your visitors.
Achieve this by...
• delivering customer-focused Content (i.e., information that meets the
needs/wishes of your target group).
• getting Targeted Traffic by building Search-Engine-Optimized pages that rank highly on a search results page. The higher the ranking, the easier it is for interested and targeted traffic to find you. More traffic means more potential sales, which means more potential commissions for you.
• PREselling (i.e., “warming up” your visitors) through valuable content that
establishes credibility. Once you have that, your recommendations carry more
weight. The difference in Conversion Rates between visitors who arrive
PREsold to your merchant’s site via an in-context text link vs. a banner can be as high as 20-fold.

4. Eliminate dependency on any single source of income.
By diversifying into other complementary Monetization models beyond affiliate programs, you reduce risk and increase stability. You are protected in case, for example, your merchant partner goes bankrupt, or shuts down its Web division, or reduces commissions, or fails on its payments.

Multiple income streams also have the potential to make every visitor to your site count. A particular offer might not spark any interest but another one may be the match that lights a fire!

The C -> T -> P -> M process for affiliate marketing boils down to this…

Create searched-for Content (the “C”) that pulls in Targeted Traffic (the “T”).

Warm up (i.e., PREsell) your visitors so that they click on your recommendations with an open-to-buy attitude (the “P”).

And then generate income through those PREsold visitors (i.e., Monetize) using the low-risk affiliate model -- as a primary source of income (if you have no product or service of your own to sell) or as a profitable secondary source (the “M”).

Is this process difficult?

Not at all! But do keep in mind that this is NOT a “get-rich-quick” scheme. You need to bring effort and passion to the table. After all, you are building more than a Web site. You are building a real business!

C T P M works, if you work on it!

Make this your affiliate business mantra and you will succeed and achieve financial freedom!

The Affiliate Masters Course will show you how to execute the C T P M process on your own. By the time you finish the course, you will have a Theme-Based Content Site up and running and generating traffic and income.

What’s the bottom line? Upon completion of this course, you will have the power of C T P M working for you, helping you to build a flourishing, profitable and stable online business.

With the right process, you get the right results!

Click Here To Learn More About Site-Build-It





Relevant Posts:
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Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 1

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course - Day 2

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 3

Financial Freedom?! All In Our Minds!: Achieve Financial Freedom Thru Affiliate Masters Course – Day 4

I feel the excitement and thrill of being alive today

I feel the excitement and thrill of being alive today.

5 Tricks To Achieve Financial Freedom Through Real Estate

With the subprime mortgage crisis and a sharp rise in home foreclosures in the United States. Have you ever thought of this might be the opportunity to retire early and wealthy?

Traditionally, real estate investing is one of the most attractive ways of making money and retire wealthy (that is if you do it correct). There are a lot of people practice real estate investing as their core profession and, in fact, make a lot of money through real estate.

Real estate investing is really an art and, like any art, it takes time to master the art of real estate investing. The key, of course, is to buy at a lower price and sell at higher price and make a profit even after paying all the costs involved in the two (buy/sell) transactions. Generally, people are of the opinion that real estate investing makes sense only when the rates are on the rise. However, real estate investing for profits is possible just about any time (and as I just said, real estate investing is an art).

Here is a list of tricks that can make real estate investing profitable for you:

1) Look for public auctions, divorce settlements and foreclosures (like now during the subprime mortgage crisis): Since quick settlement is the preference here (and not price), you might get a property at a price that is much lower than the prevailing market rate. You can then make arrangements to sell it at the market rate over a short period of time. However, make sure that the property is worth the price you are paying.

2) Looking for old listings: The old listings that are still unsold may provide you with good real estate investing opportunities. Just get hold of an old newspaper and call up the sellers. They might have given up hope of selling that property at all and with a bit of negotiation you can get the property for a real low price.

3) The hidden treasure: A really old (and dirty) looking house may scare off buyers. But this might be your chance for real estate investing that can yield good profits. So, explore such properties and check if spending a bit on them can make them shine. You can get these at very low prices and make a big profit in a short time.

4) Team up with attorneys: There are a number of attorneys who handle property sales on behalf of sellers or in special circumstances (like the death of the property owner). They might sometimes be looking to dispose off the property rather quickly and hence at a low price. Be the first one to grab such real estate investing opportunities and enjoy the profits.

5) Keep track on the newspaper announcements: Property sell offs due to deaths, divorce settlements, immediate cash requirements and other reason are frequently announced in local papers. Keep track of such real estate investing avenues.

Leverage On Maximum Exposure Of Brand At The Least Possible Cost

Advertising had long since been a major determinant of a business' success. This would include the presentation of the product/service to the consumers. What really matters is how the advertisement is presented to the target market to be able to capture it.

Whatever the advertisement package, the advertisement media also plays a great role in determining the success of the product or service awareness.

Due to the development of technology, we are going to discuss internet advertisement ("ad") today to understand what may be the advantages of internet marketing or internet advertisement over other proven medium like the best-selling TV ads?

Advantages

1. Low Cost

Eventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market

Should your product/service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!

2. Hassle free

All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check/update the status of your ad. You may actually never have to leave your home to advertise!

3. Updated ads

Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.

Disadvantages

1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.

2. Additional cost

If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his/her product or service.

The aim of Internet ad is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost.

Now, does that not sound good or what?

Today is a new day, a new opportunity to make things right

Today is a new day, a new opportunity to make things right.

Financial Freedom Day For Us

The day you become financially free and independent, will be the financial freedom day for you. It will be the day, about which you have always dream of. It will be the day when you can do whatever your heart says, without calculating the pros and cons of it. Understandably, it will be the biggest day of your life and each day before it will be an exciting journey towards your dream destination.

For most of us, there is a gap between our current financial condition (financial baseline) and the desired one (financial freedom day).

Impulsive, unplanned steps will never bridge this gap. To reach your long-term goal successfully, you would need to chalk out a clear and result-oriented plan.

It always helps to have specific, measurable targets to reach a financial goal. Making concise and no-nonsense plans will help you know what you exactly want and so decide how you want to achieve.

To reach the final destination of your journey, your plan will work like a road map, directing you at every step and helping you when you go wrong. By being able to identify your mistakes, you would better know how to overcome them yourself. Clear, measurable targets will even make it easier to figure out how far you have come and how much more you need to go.

Try and answer the following question at the beginning of your journey:

How much money do you need every month?
What should the total value of your assets?
At what age do you want the above?
What day, month and year will it be then?

Most of us get scared by the very idea of having to deal with numbers. But don't be daunted by numbers. In this case quantitative goals will help you in monitoring.

Set practical goals in the beginning and start working on them. Always keep them flexible, so that you can change them if need be. You will be able to make adjustments according to what suits your needs, as you start understanding them slowly.

People, who have the passion to make money, do not simply want to become 'rich'. They want to earn money because for them money is not the means to an end, not the end itself. It enables them to do whatever they have always wanted to do. Money is also the result of something higher - that is their will to work hard and nurture higher thoughts of life.

Rich people always use their money in several noble ways like setting up foundations trusts and corporate bodies. They don't ever stop at the money making venture, but come up with ever new ways and means to increase their income. Most rich people make investments in stocks, real estate, and art and antiques etc. They always have new horizons to look forward to. They never stop dreaming about making more and more money.

Even you can set your own goals right away. A little foresight and planning will help you achieve your financial freedom. Make a checklist of the following attributes when you set up your targets:

1. They should be specific

Make an extensive plan as to how you want to achieve your financial independence. state specific facts and figures so that you exactly know what to do and how to do it.

2. They should be measurable

Mention dates and amounts in dollars to monitor your rate of success. Put down in numbers, the amount of business that you managed to do and the money that you have made, in dollars.

3. They should be achievable

Set goals that you will be able to achieve. Also put down what you will need to achieve them.

4. They should be realistic

Make the most of your resources. Pick out someone who has already reached his financial goal. Ask for his advice as to how he managed to complete his task. He will point out your mistakes more effectively.

5. They should be timely

Set deadlines for yourself. A fixed time frame will provide you the required motivation to achieve your financial freedom.